Introduction
The Internet has opened a whole New World of opportunity for even
the smallest home-based business owner. There are countless
numbers of new self-made millionaires who achieved their newfound
success on the Internet. These new millionaires are no different from
you and me. They started their Internet businesses from the ground
up, found a niche and built their success one day at a time.
“Can I really make money on the Internet?” The fact of the matter is
that you really can make money on the Internet -- a lot of money. You
simply must take the necessary steps to make it happen. You must
have a sincere desire to succeed and the attitude for success.
If you are sincerely passionate about your success, you will succeed --
it's that simple.
The true secret to creating a successful Internet business is pure
determination. Most people fail just at the moment they are about to
succeed. Why? -- Because they give up. They lack the true passion
that it takes to succeed. As long as you keep trying, you'll never fail.
Below, is list of what I feel are the most important ingredients for
Internet success:
Sincere Passion
In order to be successful, you must be completely passionate about
your business and your success. If you don't have a "sincere" passion,
you won't have the necessary personal drive that it takes to succeed.
Your Own Domain (www.yourdomain.com)
Businesses hosted on a free server are not taken seriously and are
generally considered to be unprofessional. If a company doesn't care
enough about its business to get its own domain name, potential
customers may not feel comfortable doing business with them. A
company with its own domain name and a professional looking web
site will have a much higher rate of success when compared with most
business sites hosted on free servers.
The Internet has opened a whole New World of opportunity for even
the smallest home-based business owner. There are countless
numbers of new self-made millionaires who achieved their newfound
success on the Internet. These new millionaires are no different from
you and me. They started their Internet businesses from the ground
up, found a niche and built their success one day at a time.
“Can I really make money on the Internet?” The fact of the matter is
that you really can make money on the Internet -- a lot of money. You
simply must take the necessary steps to make it happen. You must
have a sincere desire to succeed and the attitude for success.
If you are sincerely passionate about your success, you will succeed --
it's that simple.
The true secret to creating a successful Internet business is pure
determination. Most people fail just at the moment they are about to
succeed. Why? -- Because they give up. They lack the true passion
that it takes to succeed. As long as you keep trying, you'll never fail.
Below, is list of what I feel are the most important ingredients for
Internet success:
Sincere Passion
In order to be successful, you must be completely passionate about
your business and your success. If you don't have a "sincere" passion,
you won't have the necessary personal drive that it takes to succeed.
Your Own Domain (www.yourdomain.com)
Businesses hosted on a free server are not taken seriously and are
generally considered to be unprofessional. If a company doesn't care
enough about its business to get its own domain name, potential
customers may not feel comfortable doing business with them. A
company with its own domain name and a professional looking web
site will have a much higher rate of success when compared with most
business sites hosted on free servers.
Table of Contents
Soul Searching ......................................................................... 11
Set Your Goals ...................................................................................................................... 11
Self-Disciplined ..................................................................................................................... 12
Self-Motivated ...................................................................................................................... 12
Positive Attitude .................................................................................................................... 12
Organizational Skills .............................................................................................................. 12
Attention to Detail ................................................................................................................. 12
Tools of the Trade ..................................................................... 13
Desk and Chair ..................................................................................................................... 13
Computer Equipment ............................................................................................................. 13
Printer ................................................................................................................................ 14
Scanner ............................................................................................................................... 14
Fax Machine ......................................................................................................................... 14
Digital Camera ...................................................................................................................... 14
Telephone ............................................................................................................................ 15
Filing Cabinet ........................................................................................................................ 15
Essential Software .................................................................... 16
Email Program ...................................................................................................................... 16
Mailing List Software .............................................................................................................. 16
HTML Editor .......................................................................................................................... 17
Graphics Editor ..................................................................................................................... 18
Zip/Unzip Program ................................................................................................................ 18
FTP Program ......................................................................................................................... 18
Text Editor ........................................................................................................................... 19
Ad Tracking .......................................................................................................................... 19
Ebook Software ..................................................................................................................... 19
Developing a Strategic Plan ........................................................ 22
Summary ............................................................................................................................. 22
Objectives ............................................................................................................................ 22
Marketing Plan ...................................................................................................................... 22
Automating Portions of Your Business ........................................ 25
Ezine .................................................................................................................................. 26
Articles ............................................................................................................................... 27
Ad Rates .............................................................................................................................. 27
Business Opportunities ........................................................................................................... 27
Free Courses ........................................................................................................................ 27
Developing Your Credibility ....................................................... 28
Domain Name ....................................................................................................................... 28
Contact Information............................................................................................................... 28
Privacy Statement ................................................................................................................. 29
Share Your Expertise ............................................................................................................. 30
Developing Your Marketing Strategy ........................................... 31
What should I sell? ................................................................................................................ 31
What is an Affiliate Program? .................................................................................................. 31
One Tier Verses Two Tier ........................................................................................................ 31
Residual Affiliate Programs ..................................................................................................... 32
High Ticket Affiliate Programs ................................................................................................. 32
Developing Multiple Streams of Income .................................................................................... 33
5
Developing Your Web Site ...................................................................................................... 35
Implementing Your Marketing Strategy ....................................... 36
Your Promotional Strategy ...................................................................................................... 37
Search Engines ..................................................................................................................... 38
Opt-in List ............................................................................................................................ 38
Building Your Subscriber Base ................................................................................................. 39
Your Web site ....................................................................................................................... 39
Incentive Subscriptions .......................................................................................................... 40
Writing Articles ..................................................................................................................... 40
Free Ebooks .......................................................................................................................... 40
Writing Articles for Publicity ...................................................... 41
Writing Guidelines ................................................................................................................. 41
Publishing Guidelines ............................................................................................................. 42
Article Distribution Services .................................................................................................... 43
Advertising .............................................................................. 44
Ezine Advertising ................................................................................................................... 44
Pay-Per Advertising ............................................................................................................... 46
Setting up an Advertising Campaign through Google AdWords....... 47
Paying For Traffic ..................................................................... 50
Viewing Search Terms ............................................................................................................ 50
Your Ad Copy ........................................................................................................................ 50
Reviewing Your Reports ......................................................................................................... 51
Blogging .................................................................................. 52
Forums .................................................................................... 54
Social Networking ..................................................................... 56
Social Bookmarking .................................................................. 59
Offline Promotions ................................................................... 62
Organizing Your Strategies ........................................................ 64
Testing and Tracking Your Marketing Strategies .......................... 66
Ad Tracking CGI Scripts ......................................................................................................... 66
Ad Tracking Services ............................................................................................................. 67
Secret Formula for Writing Headlines that Sell ............................ 68
How to ................................................................................................................................ 69
Question .............................................................................................................................. 69
Command ............................................................................................................................ 69
News .................................................................................................................................. 69
Testimonials ......................................................................................................................... 70
Increase Sales by Building Credibility ......................................... 72
Domain Name ....................................................................................................................... 72
Contact Information............................................................................................................... 72
Privacy Statement ................................................................................................................. 73
Testimonials ......................................................................................................................... 73
6
Money Back Guarantee .......................................................................................................... 74
Feedback............................................................................................................................. 74
Secure Server ....................................................................................................................... 74
Protecting Yourself from Lawsuits .............................................. 75
Mini-Sites – Highly Targeted Sales Generators ............................. 77
Designing Your Mini-Site ........................................................................................................ 77
Hosting Your Mini-Site ........................................................................................................... 78
Drive Targeted Traffic to Your Site ........................................................................................... 79
Autoresponder Courses ............................................................. 80
Creating a Course .................................................................................................................. 80
Setting up Your Course .......................................................................................................... 81
Creating an Ebook ..................................................................... 82
Suggested Uses .................................................................................................................... 82
Creating an Outline ............................................................................................................... 83
Designing Your Interface ........................................................................................................ 84
Delivering Your Information .................................................................................................... 85
Selecting an HTML Compiler ................................................................................................... 85
Using an Ebook as a Promotional Tool ...................................................................................... 86
Customer Follow Up .................................................................. 88
Autoresponders ..................................................................................................................... 88
Customer Service .................................................................................................................. 88
Mailing List ........................................................................................................................... 89
Resources ................................................................................ 90
Business Opportunities ............................................................. 91
Success University ............................................. Error! Bookmark not defined.
Compensation Plan ...................................................................... Error! Bookmark not defined.
SFI ............................................................................................................ 91
Business Opportunity ............................................................................................................. 91
What Makes SFI Such a Great Opportunity? .............................................................................. 91
Product Line ......................................................................................................................... 92
Compensation Plan ................................................................................................................ 92
Plug-In Profit Site ........................................................................................ 93
Conclusion ............................................................................... 94
Soul Searching ......................................................................... 11
Set Your Goals ...................................................................................................................... 11
Self-Disciplined ..................................................................................................................... 12
Self-Motivated ...................................................................................................................... 12
Positive Attitude .................................................................................................................... 12
Organizational Skills .............................................................................................................. 12
Attention to Detail ................................................................................................................. 12
Tools of the Trade ..................................................................... 13
Desk and Chair ..................................................................................................................... 13
Computer Equipment ............................................................................................................. 13
Printer ................................................................................................................................ 14
Scanner ............................................................................................................................... 14
Fax Machine ......................................................................................................................... 14
Digital Camera ...................................................................................................................... 14
Telephone ............................................................................................................................ 15
Filing Cabinet ........................................................................................................................ 15
Essential Software .................................................................... 16
Email Program ...................................................................................................................... 16
Mailing List Software .............................................................................................................. 16
HTML Editor .......................................................................................................................... 17
Graphics Editor ..................................................................................................................... 18
Zip/Unzip Program ................................................................................................................ 18
FTP Program ......................................................................................................................... 18
Text Editor ........................................................................................................................... 19
Ad Tracking .......................................................................................................................... 19
Ebook Software ..................................................................................................................... 19
Developing a Strategic Plan ........................................................ 22
Summary ............................................................................................................................. 22
Objectives ............................................................................................................................ 22
Marketing Plan ...................................................................................................................... 22
Automating Portions of Your Business ........................................ 25
Ezine .................................................................................................................................. 26
Articles ............................................................................................................................... 27
Ad Rates .............................................................................................................................. 27
Business Opportunities ........................................................................................................... 27
Free Courses ........................................................................................................................ 27
Developing Your Credibility ....................................................... 28
Domain Name ....................................................................................................................... 28
Contact Information............................................................................................................... 28
Privacy Statement ................................................................................................................. 29
Share Your Expertise ............................................................................................................. 30
Developing Your Marketing Strategy ........................................... 31
What should I sell? ................................................................................................................ 31
What is an Affiliate Program? .................................................................................................. 31
One Tier Verses Two Tier ........................................................................................................ 31
Residual Affiliate Programs ..................................................................................................... 32
High Ticket Affiliate Programs ................................................................................................. 32
Developing Multiple Streams of Income .................................................................................... 33
5
Developing Your Web Site ...................................................................................................... 35
Implementing Your Marketing Strategy ....................................... 36
Your Promotional Strategy ...................................................................................................... 37
Search Engines ..................................................................................................................... 38
Opt-in List ............................................................................................................................ 38
Building Your Subscriber Base ................................................................................................. 39
Your Web site ....................................................................................................................... 39
Incentive Subscriptions .......................................................................................................... 40
Writing Articles ..................................................................................................................... 40
Free Ebooks .......................................................................................................................... 40
Writing Articles for Publicity ...................................................... 41
Writing Guidelines ................................................................................................................. 41
Publishing Guidelines ............................................................................................................. 42
Article Distribution Services .................................................................................................... 43
Advertising .............................................................................. 44
Ezine Advertising ................................................................................................................... 44
Pay-Per Advertising ............................................................................................................... 46
Setting up an Advertising Campaign through Google AdWords....... 47
Paying For Traffic ..................................................................... 50
Viewing Search Terms ............................................................................................................ 50
Your Ad Copy ........................................................................................................................ 50
Reviewing Your Reports ......................................................................................................... 51
Blogging .................................................................................. 52
Forums .................................................................................... 54
Social Networking ..................................................................... 56
Social Bookmarking .................................................................. 59
Offline Promotions ................................................................... 62
Organizing Your Strategies ........................................................ 64
Testing and Tracking Your Marketing Strategies .......................... 66
Ad Tracking CGI Scripts ......................................................................................................... 66
Ad Tracking Services ............................................................................................................. 67
Secret Formula for Writing Headlines that Sell ............................ 68
How to ................................................................................................................................ 69
Question .............................................................................................................................. 69
Command ............................................................................................................................ 69
News .................................................................................................................................. 69
Testimonials ......................................................................................................................... 70
Increase Sales by Building Credibility ......................................... 72
Domain Name ....................................................................................................................... 72
Contact Information............................................................................................................... 72
Privacy Statement ................................................................................................................. 73
Testimonials ......................................................................................................................... 73
6
Money Back Guarantee .......................................................................................................... 74
Feedback............................................................................................................................. 74
Secure Server ....................................................................................................................... 74
Protecting Yourself from Lawsuits .............................................. 75
Mini-Sites – Highly Targeted Sales Generators ............................. 77
Designing Your Mini-Site ........................................................................................................ 77
Hosting Your Mini-Site ........................................................................................................... 78
Drive Targeted Traffic to Your Site ........................................................................................... 79
Autoresponder Courses ............................................................. 80
Creating a Course .................................................................................................................. 80
Setting up Your Course .......................................................................................................... 81
Creating an Ebook ..................................................................... 82
Suggested Uses .................................................................................................................... 82
Creating an Outline ............................................................................................................... 83
Designing Your Interface ........................................................................................................ 84
Delivering Your Information .................................................................................................... 85
Selecting an HTML Compiler ................................................................................................... 85
Using an Ebook as a Promotional Tool ...................................................................................... 86
Customer Follow Up .................................................................. 88
Autoresponders ..................................................................................................................... 88
Customer Service .................................................................................................................. 88
Mailing List ........................................................................................................................... 89
Resources ................................................................................ 90
Business Opportunities ............................................................. 91
Success University ............................................. Error! Bookmark not defined.
Compensation Plan ...................................................................... Error! Bookmark not defined.
SFI ............................................................................................................ 91
Business Opportunity ............................................................................................................. 91
What Makes SFI Such a Great Opportunity? .............................................................................. 91
Product Line ......................................................................................................................... 92
Compensation Plan ................................................................................................................ 92
Plug-In Profit Site ........................................................................................ 93
Conclusion ............................................................................... 94